OUTSMART
MARKETING
qualitative insights for better decisions
WHAT
WE DO
IN-PERSON QUALITATIVE
ON-SITE
RESEARCH
TELEPHONE
INTERVIEWS
INTERNATIONAL
RESEARCH
WHO
WE ARE
Remember the little kid who always asked, "Why? Why? Why?" Well, that's us, but all grown up and now uncovering the "whys" that really make a difference to your brand, your company, your future. We ask, we listen, we think, we analyze, we recommend. We've been doing it for 27 years for companies big and small, ad agencies and marketing consultants, and we'd love to add you to our roster of satisfied, repeat clients.
We've been at it a long time, but we always bring a fresh perspective to every project. We have a passion for research, a spirit that shows in how we tackle your challenges and how we become part of your team.
We start with your issues and objectives: What do you already know? What do you need to learn? What kinds of insights will drive your product and your business forward? Once we know where you want to go, our experience and perspective will give you the optimal technique and research design to get you there.
OUR
WORK
We've worked in a broad range of categories and industries, so you get the experience and perspective that brings a fresh approach to every project, while tapping into years of expertise. With every project, you get a career's worth of learning about what makes people tick.
 What we eat and drinkdairy, frozen, beverages, bakery, cereal, snacks, wine |  How we feel and lookskin care, supplements, OTC products, hearing aids, weight loss |  How we learnhigher education, online learning |  How we shopsupermarkets, fashion, toys, online retailers |  How we plan for the futurehealth insurance, financial products |  Spanning the globeuncovering insights in the UK, European Union and across Asia |
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HOW WE
HELP YOU
Qualitative research is what we do, and what we do well. We specialize in face-to-face research, establishing a rapport that gets us past the easy answers to real learning. We know how to ask questions and -- just as important -- how to listen, so you come away with new insights.
We're skilled at talking with all kinds of people. Whether with kids or teens, adults or seniors, we use perceptive questioning and creative techniques, along with humor and a winning smile, to dig deep and uncover real learning.
Focus groups, mini-groups, triads, dyads/pairs, individual interviews -- we work with you to find the best way to learn the most for you.
We will likely use a focus group facility, but we might interact with your target in their home, while they shop, or at a conference or trade show. We'll go wherever you'll get the best learning. And we'll always go the extra mile for you.
We've worked in a broad range of categories and industries, so you get the experience and perspective that brings a fresh approach to every project, while tapping into years of expertise. With every project, you get a career's worth of learning about what makes people tick.
PAUL TUCHMAN:
A RECORD
OF ACCOMPLISHMENT
Hands-on experience and a record of results in marketing research and marketing strategy
Broad expertise across a wide range of industries, categories, segments and demographics, including adults, children and teens
Insights into every step of the product development process: category/needs analysis, concept development, positioning, product evaluation/improvement, packaging, advertising and promotions
A seamless, single point of contact; personally handles every aspect of every project for superior client service
Superior skills based on experience: praised by clients for moderating style, for anticipating probes and questions, for providing clear, concise, readable reports, and for being easy and fun to work with
Access to the latest techniques and learning through active membership in the Qualitative Research Consultants Association (QRCA) and American Marketing Association
"Paul is the best moderator in the business. I have worked with Paul for 14 years. He has a unique way to get the real story out of the participants and generates true insights out of groups. Give him a shot for any future groups you might be conducting. You won’t be sorry."
-- Senior Director of Marketing